May
30
By Sima Dahl
Chief Connector, Marketing Job Wire / President, Parlay Communications, Ltd.
When it comes to your career, there’s no such thing as standing still: you’re either moving forward or falling behind.
In an article I recently penned for Marketing News I advised readers to “take stock of your recent achievements and set some goals to advance [...]
May
20
By Sima Dahl
As marketers, we spend our professional days promoting someone else’s brand but remember this: each of us is our own brand too. Promoting brand “you” is an area that most of us could pay more attention to, and social networks make it easy to get started.
If you’re already a member of a social [...]
May
16
As marketers, we spend our professional days promoting someone else’s brand but remember this: each of us is our own brand too. Promoting brand “you” is an area that most of us could pay more attention to, and social networks make it easy to get started.
If you’re already a member of a social network like [...]
May
12
It’s been said that hiring the wrong person costs a company three times their annual salary, not to mention the opportunity cost of lost business and forward momentum. It’s up to you then to make sure the hiring manager knows, without a shadow of a doubt, that you are in fact The Perfect Candidate! Here [...]
May
4
In their iconic book aptly titled “Positioning: The Battle for Your Mind,” authors Al Ries and Jack Trout write that, “Positioning in the first body of thought to come to grips with the problems of communicating in an over-communicated society.” And that was in 2001, way before Facebook and Twitter!
If you regularly read my column [...]
May
3
I recently addressed the southeastern Wisconsin chapter of the PRSA and wanted to share a few thoughts with you on the art of networking in a digital age.
Apr
28
In today’s age of digital networking everyone needs a headshot that helps them put their best foot forward. Whether you’re a job seeker, a ladder climber or a rainmaker, a good headshot positions you for success! That’s why I’m delighted to invite you to Headshot Day sponsored by Marketing Job Wire, Parlay Communications and Audia Photography.
Headshot [...]
Apr
27
Last week I participated in a 2-day online conference for job seekers and ladder climbers who want to catapult their career to the next level.
The conference organizers are making both days of content available for download for $27 through Friday, April 30th. After Friday the price will be $47. So if you’re interested in hearing [...]